Matcha has rapidly gained popularity in the UK, evolving from a specialised health drink into a regular feature in cafés. This surge is fuelled by wellness trends, social media platforms like TikTok and Instagram, and its eye-catching appearance. As a result, sales and market growth are expected to climb further, with matcha now being used widely in both beverages and foods. Demand remains strong—major retailers now carry matcha and it sees double-digit growth rates—although it hasn't yet surpassed traditional coffee or tea in popularity.
