UK consumption of iced drinks increased by 13% last year. Among 18-35 year olds, 60% report buying iced beverages weekly, with 18% purchasing them 2-3 times per week—a 38% year-over-year increase. Trends highlight a growing interest in reduced sugar content, functional benefits, and bold flavour profiles. The market is rapidly moving towards low and no-calorie options, reflecting a wider consumer shift to healthier lifestyles. Additionally, as tastes change, there’s a clear preference for bold and exotic flavours.
